Behind the Scenes: The Photo Shoot for our New Collection

By Jenny Thai


The countdown has begun! We are counting the days until our new jewellery line will launch. But until then, we are excited to share a sneak peek with you into our lovely studio in charming Utrecht and a look behind the scenes of the photoshoot for our new collection.

We started the day bright and early to catch some of the beautiful natural sunlight through the big windows in our atelier. Cindy, our incredibly talented photographer patiently spent the whole day with us, allowing for all of our little requests, ideas and adjustments.

Within a few moments and with the help of some professional lights, our sublime space was turned into a little photo studio. Although we did do a fair amount of preparation – looking for inspiration, creating moodboards, collecting props and accessories – we just went with the flow when trying to capture the essence of our new jewellery pieces. Because that is when the best things happen; when nothing is forced and everything is unfolding naturally.

To capture the spirit of our brand and our jewellery we chose to use props from the same source that we always draw our inspiration from: beautiful nature. During the whole day you could catch us arranging little leaves, spreading flower petals and sprinkling coarse sea salt.

And of course, we also used the opportunity to create a cosy atmosphere and take good care of ourselves; with some colourful and fresh fruit, organic warming tea, our favourite chocolate and wonderfully scented candles.

We can’t wait for you to see our new collection! Stay tuned to find out how to photograph the perfect jewellery flatlay and to win your favourite pair of jewellery. Last but not least, don’t forget to show some love to our amazing photographer Cindy, you can find her on Instagram, Facebook & check out her inspiring website.